600M
searches every day (Q4 2024)
Half of Baidu • Double YoY
70%
born after 1990 / female
Big jump in Jan 2025 (TikTok U.S. ban)
95%
users trust peer reviews
Influencer and community-driven discovery
A global lifestyle hub
RedNote has become popular worldwide, especially after the expected TikTok ban in the U.S. in 2025. It’s often called “China’s answer to Instagram.”